Deerma

https://www.deerma.com

Guangdong Deerma Technology Company Limited (301332.SZ) was established in Shunde District, Foshan City in July 2011. It is an innovative home appliance brand enterprise integrating independent research and development, original design, manufacturing and sales. The company owns the DEERMA brand and also operates the PHILIPS brand. The main product types include small home appliances, water solution, sanitary, massager and fitness.

Development History

Deerma Group has experienced three main stages since its establishment: the initial stage (2011-2014), the stage of building R&D and production core capabilities (2014-2018), and the multi-brand, multi-category, global layout stage (2018-present).

2023

Remain true to our original aspiration.

In May 2023, Deerma successfully listed on the Shenzhen Stock Exchange ChiNext, aiming to based on China, rooted in reality, focused on innovation, expanding globally, achieving brand success. We continuously build innovative small home appliances around the core strategy of “multi-brand, multi-category, globalization", through the efficient organization and an ultimate supply chain.

2022

Construction of a strong supply chain, and development anchored on the internet.

In 2022, in the small home appliance industry with multiple categories, Deerma actively integrated industry chain resources, and overlapped independent production capabilities, to create an "ultimate supply chain". It has established the R&D centers and manufacturing bases in Foshan, Suzhou, and other cities. At the same time, it has established the e-commerce live broadcast bases and content production centers in Shunde, Changsha, Hangzhou and other cities, to directly contact consumers through new retail channels such as e-commerce platforms, short videos, and online live broadcast. Deerma successfully launched its IPO in mid-2022 and won the Shunde Government Quality Award, with a revenue scale of RMB 3.3 billion.

2021

Global development towards multiple brands and product categories.

In 2021, Deerma won the authorization of Philips portable massagers products, clearly upheld the main line of "Internet + industry" and "supply chain + brand", relied on the advantages of efficient supply chain capabilities, and adhered to the development strategy of "multiple brands, multiple categories and globalization", to realize the pattern of "dual-wheel drive" for sales at home and abroad. Its domestic online sales are mainly concentrated in Tmall, Tik Tok and JD.com. The proportion of overseas sales has gradually increased, and the revenue scale has exceeded 3 billion yuan.

2020

Financing with a focus on innovation.

In 2020, Deerma completed a B-round investment of RMB 380 million by Cathay Capital, Jinyi Capital and Fortune Capital, as well as a B+ round investment totaling RMB 200 million by Dong Haifeng and Jinmi, to achieve its shareholding transformation. A variety of products from Deerma won the German iF Design Award, German Red Dot Award, and AWE Award. Deerma was also awarded the title of National Outstanding Enterprises of Professionalization, Refinement, Specialization and Novelty.

Δεν υπάρχουν προϊόντα Κάτω από αυτήν την Κατηγορία.