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Emtec

Emtec

http://www.emtec-international.com/en-eu

The EMTEC brand was launched from a company steeped in history and experience. BASF, the inventor of the first magnetic tape for audio recording, was a pioneer in the media industry. In the late nineties, after years of innovations in the production of consumer tape products, including audio-cassettes, floppy discs and video-cassettes, BASF Magnetics became EMTEC Magnetics.

2000 Global introduction of the EMTEC brand internationally. Turning the company's focus to mobile storage products, the EMTEC brand became a huge success in Europe, symbolized by the powerful red spiral logo. By 2006, EMTEC had produced the number-one selling brand of flash drives in France and the number-three selling brand of flash drives in Europe for five years and counting.*

Today, EMTEC is distributed in over 50 countries and prides itself on a 75-year history of creating innovative products that embody the human spirit: to preserve, protect and share the most valuable moments of daily life. Whatever the technology or the media, EMTEC commits to providing hassle-free, creative and stylish solutions that make technology easy to use and serve our consumers' memories, ideas and emotions.

Our brand signature: “Technology made for life”
 

Brand positioning:

An innovative brand which offers reliable products, easy to to use at an affordable price.

Our customers:

Young adults, professional users, families

Our products:

Fun and fashionable products that stand out of the crowd for creative and elegant designs which appeal as much as their technical performance.

 

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