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Group SEB

Group SEB

https://www.groupeseb.com/en

From the tinsmithery workshop to the Société d’Emboutissage de Bourgogne (SEB) 

Born from a tinsmithery workshop created in 1857 by Antoine Lescure, carried on and developed by his descendants, Groupe SEB broadened its activities to cover all segments of the small domestic equipment sector, and to all continents to become the global standard in this area of business. Present in the kitchen, in home care, as well as linen and personal care, Groupe SEB benefits from a unique position in households and in the world of professional coffee machines. 

Antoine Lescure - Founder of Groupe SEB

It all started with a romance. Antoine Lescure, a modest tinker from Auvergne, falls under the spell of a beautiful woman from Burgundy (France) and sets up business in Selongey to start manufacturing his own tinware items.
His son Jean, and then his grandson René, took over from him and industrialized production. Then, it was the turn of his great grandsons, Frédéric and Henri, to devise the strategy which, still today, makes the Group stand out: create interest in more robust, easier to handle and simpler products than rivals; manufacture them in series to reduce costs and develop the company with the earnings generated.
This is the start of a long family history, the Lescure family and SEB (Société d’Emboutissage de Bourgogne meaning Burgundy Press Company.)

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