Lakrids by bülow

OUR STORY

This is the story of the world’s smallest liquorice factory and one man’s desire to make the whole world fall in love with liquorice.

INTRODUCING

THE DESIRE TO CREATE SOMETHING SPECIAL

Born into a family of entrepreneurial spirits, Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into licorice – a Scandinavian favorite that he felt was underappreciated and deserved to be taken seriously. He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.

THE FIRST PRODUCT COMES TO LIFE

On 07.07.07 the first Lakrids by Johan Bülow shop opened in Svaneke. The idea was to cook the licorice in the shop, making sure that you could smell it in a radius of 100 meters. It worked. Everything was sold out within two hours. The last customer even bought the sample bowl on the counter.

SUSTAINABILITY

We are proud to have achieved b corp certification in january 2024, as the first premium confectionary company in the nordics, marking a significant milestone in our commitment to social and environmental responsibility

What is a B Corp certification?

B stands for benefit for all, and B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

What does this mean for you?

It means that by choosing LAKRIDS BY BÜLOW, you are supporting a company that goes beyond delicious, gourmet liquorice to make a real and positive difference in the world. From the sourcing of ingredients to the treatment of our employees and our engagement with local communities, sustainability is at the core of everything we do. You can trust that every purchase you make contributes to a greater purpose building a better world together.

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