Nuxe
aliza jabes, a pioneer of french pharmacy products
NUXE's history is intricately entwined with that of its founder, Aliza Jabès, a
pioneer in natural cosmetics. Immersed in the world of plants from an early age
by her pharmacist father, she was fascinated by their scents and benefits for skin health.
In the early 90s, she decided to buy a small Parisian natural cosmetology formulation laboratory. From the outset, this visionary entrepreneur focused on R&D and surrounded herself with a team of expert researchers at the cutting edge of botany, formulation and galenics, which led to the creation of NUXE.
huile prodigieuse®, revelation and revolution
As a young entrepreneur and new mother, Aliza Jabès dreamt of a natural all-round skin care product that would meet all her daily beauty needs in a single step. She imagined a multi-purpose oil that could be applied quickly and easily. With her R&D team, she developed Huile Prodigieuse®, with 100% plant oils and a dry feel that nourishes, repairs and beautifies the face, body and hair.
The only one of its kind, it opens the way to natural beauty treatments and revolutionises the traditional pharmacy with its poetic name, inimitable dry texture, sun-kissed fragrance and chic glass bottle.
live the nuxe experience
NUXE has succeeded in reconciling the irreconcilable: rooted in the rigour and quality of French pharmacy, our skincare products combine high-performance active ingredients with the pleasure of irresistible textures and fragrances. Serious, glamorous, effective and sensorial, they are your everyday luxuries.
Inspired by nature, NUXE Research is at the cutting edge of science. We continuously seek to push innovation further, to guarantee proven results and provide users with unique emotions. This is what makes NUXE the top-selling natural skincare laboratory in pharmacies in France.