Subtil
We believe in beauty that is constantly reinventing itself, to meet the highest professional standards,
Bold, creative and authentic.
True beauty. Clean. Sincere.
Powerful but respectful of nature. Always.
Combining efficiency and passion. Without compromise.
A living and terribly seductive beauty. French and proud of it. With the power to generate joy, confidence and self-esteem. We believe in a positive beauty.
Our story began in the 1970s.
It is the fruit of a family passion, rooted in the heart of South West France, driven by the desire to offer French products that meet the highest professional standards, without compromise; a culture of excellence, consistency and reliability to design an accessible and French alternative to the major international brands, particularly in the technical field of hair colouring.
Since then, we have never stopped innovating, with rigour and curiosity. Listening to the beauty of each woman. Attentive to the expectations of every hairdresser, concerned about a world that deserves attention and respect.